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Companies have adapted to these changes in a number of ways. However, this does not mean that the traditional structure with its top down command structure is totally obsolete. Not surprisingly, many traditional managers have found it difficult to surrender the control inherent in the centralized structure. But the need to adapt is essential to survival, as the dinosaurs found out. Managers play a key role in shaping, reinforcing, and supporting the appropriate culture of organization (Buhler, 2002). Organizations must be innovative to thrive and sometimes to survive. For a manager to be truly innovative, he or she must require that employees try new things...
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