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For example, if an organization participates in fundraising to benefit a charity, then obviously the fundraising benefits society but also benefits the organization indirectly because of the good press associated with aiding the charity. Some organizational functions includes media relations, counseling, publicity, consumer and employee relations, marketing communications, researching, planning, and government affairs (Seitel, 2004). However, researching, planning, and government affairs can also belong to societal functions.
Some organizations use research, planning, and marketing to benefit themselves but also the society where they live in...
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