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Essay text:
Research Problem
Do Sri Lankan Marketing Executives in Insurance industry adhere to the marketing Ethics and social responsibility?
1.5. Research Objectives
1. To find out the awareness of Marketing Executive in Insurance Industry regarding Marketing Ethics and Social Responsibility.
2. To find out the degree of consideration of Marketing Executives in Insurance industry toward the Marketing Ethics and Social Responsibility in Marketing Mix decision.
3. To find out the other involvement of Marketing Executives of insurances industry in Ethical and social activities rather than Marketing Mix decision...
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