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It is based on a biological metaphor—that business firms resemble living organisms because they demonstrate a regular pattern of developmental process. Marketing experts acknowledge the existence of product-market life cycles. It seems reasonable to conclude that organizations also have life cycles. This paper examines the life cycle using four fundamental organizational life cycles: start-up, growth, maturity, and decline. I will also provide the challenges, advantages, and usefulness each provides during that phase.
II. Body Early theories and empirical studies have identified various organizational life cycles...
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