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Essay text:
The same person in different organizations (or parts of the same organization) would act in different ways.
Culture is very powerful. (One example is the cultural change effort at British Airways, which transformed an unprofitable airline with a poor reputation into a paragon of politeness and profit).
An example: Cultural change at Chrysler (1994)
Many companies have turned themselves around, converting imminent bankruptcy into prosperity. Some did it through financial gimmickry, but the ones who have become stars did it by changing their own culture.
Few remember that companies like British Air or Volvo once had a poor reputation...
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