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It is low on both sociability and solidarity as defined by Goffee and Jones. Individual offices are run independently (low solidarity) and the historical congeniality ("gentlemen with brains") has been reversed: a customer reported to Beers his direct witness of O&M political infighting over an account and creativity has declined.
The changes in the industry make a compelling case for a communal culture: creativity still need to be fostered through high sociability and the globalization trend require some higher level of discipline and coordination achieved through high solidarity.
O&M organization, described as "light center, strong regions" has reached a "delegation" evolution phase and its size has triggered a control crisis, as modeled by Greiner...
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Common topics in this essay:
- Charlotte Beers Case
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- Charlotte Beers: The Leadership of Change
- Leadership And Organizational Behavior
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- Leadership and Organizational Behavior
- Organizational Behavior-Leadership
- Organizational Behavior-Ogilvy
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- Charlotte Beers at OM
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