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It is a multidisciplinary field devoted to understanding individual and group behavior, interpersonal processes, and organizational dynamics." (Hunt, Osborn, & Schermerhorn) OB leadership roles are essential to meeting the challenges and uncertainty that confront today's organizations. Factors that influence the effectiveness of an organization are globalization, cultural diversity, technology advancement, competition, resources, instant communication, and a profusion of information. The key areas of OB are understanding individual and group behavior pattern and attitudes.
Organizational Behavior organizations have groups of people who work interdependently to accomplish shared objectives and work toward some purpose...
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