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He's been preparing for this since he was a teenager in California.
Back in the the early 1960s, his father, a chicken rancher, got involved with a similar venture. The idea then was to reduce the cannibalism of egg-laying chickens with a lens that distorted their vision. The business flopped, but the goal -- improving the economics of egg production -- is something Wise didn't stop thinking about.
At Harvard Business School during the early 1970s, he wrote a popular case study that evaluated his father's ill-fated experience and outlined the opportunity for a new company. It explored the economics of egg ranching and examined the options for marketing the new lenses...
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