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Essay Details:
Essay text:
In the first wave, a total of 320
advertising professionals cooperated in a web-survey that was posted just before the commercial launch of IDTV. 437
advertising professionals participated in the second wave, just one year after the commercial launch. The results
show that their knowledge about the possibilities of IDTV was still very limited one year after the launch, reflecting
also a rather troublesome result in terms of intentions to adopt IDTV. The intention rates measured in the first wave
were relatively promising, taking into account that IDTV was not available at that moment, and the lack of knowledge
about its possibilities...
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Common topics in this essay:
- advertising in digital media
- Case Analysis of Dell: Selling directly, globally
- Email has eliminated the need for face-to-face contact between managers and staff
- Has email replaced the need for face-to-face contact between managers and staff?
- Opportunities And Thresholds For Advertising On Interactive Digital Tv:
- Pretium packaging
- packaging and associated risks
- Should Email replace Face-to-Face Communications in Business?
- Analysis of Interpersonal Function in Advertising
- Face To Face Communication Is Better Than Other Types Of Communications
- Digital Block For A Function Generator
- Digital Block For A Function Generator
- Packaging
- Evaluating An Enthalpy Change That Cannot Be Measured Directly.
- Packaging Persuasion
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