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Essay Details:
Essay text:
However, the company must now contend with product life cycle of two years and less.
Causes of the problem:
(a) Impact of technology — This is not only because competitors are able to develop alternative products on a much more frequent basis, but also because competitors are able to reengineer exact duplicates of HPM’s products and saturate the market with cheap copies
? Improvements in technology made the quality of imported products coming to Australia really good.
? Competitors can optically scan a product, reverse engineer it and then produce a product with all the same characteristics as the HPM product...
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