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Instead, these strategies emerge or get recognized after an incident. Wal-Mart perfected its innovative approach to retailing for several years in rural America before it attacked the urban areas. Similarly South-west patiently built its skills and its confidence for years in Texas before growing nationwide.
Strategies that combine new and existing operating capabilities can give rise to powerful hybrid strategies that can be used for competitive advantage. It is important the companies keep looking for new ways instead of quietly following best practices. Companies should be able to learn and adapt quickly...
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