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However, the Masterna will do more than just enhance the coffee experience; it will look to provide a more superior product. The machine will look to reduce the margin of human error during the process of espresso making (LaMotta). The machine will instruct the barista at the exact moment the shot can be taken out so as to eliminate the burning of the beans which was a frequently occurrence with the old machine (La Motta) The Masterna machine will also deliver a more consistent espresso shot every time, a response to the complaints that Starbucks espresso shots were becoming increasingly inferior...
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