Operating Strategy

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Title: Operating Strategy

Essay Details:

Subject: Business

Author: Betty P

Date: January 14, 2014

Level: University

Grade: A

Length: 4 / 1153

Essay text:

120. 1. Target Market segments · Population Statistics : Population above 920 mill. people with wide variety of economic levels, social statuses, and cultures. Lowest per capita GNP $255, population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy 30 million people. · Target Market Segment : Upper middle class, the wealthy, and company employees with health insurance (108 million in 1994 ). Half of the middle class able to pay for private health care. · Current Market Status : Most hospitals are state run at very low cost, low tech, and low quality. Private medical facilities are available - highly specialized, charging market rate (not latest technology but provides privacy and intimacy)...

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