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Essay Details:
Essay text:
Omnitel had to purchase a license for the GSM network for 760 million dollars.
Currently the biggest competition for Omnitel is Telecom Italia Mobile (TIM) which was formed
in July 1995 and was listed in the Italian stock exchange after splitting from its parent company
Telecom Italia. TIM had a customer base of over four million and held 97% of the market share.
STRATEGY TO OBTAIN MARKET SHARE
Omnitel is at a critical stage at this point unless penetration in the market is achieved prospects
for growth are limited. During the initial six months Omnitel oered plans similar to TIM and
focused mainly on high quality customer service...
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