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But the pressure for business interests made the European Commission anticipated the cellular telephony, which started in 1994. However some liberalization was subject to interpretation by the countries involved. The state-owned TIM had had a monopoly over the Italian telecommunications market until that time. But the market changed when the Omnitel started to sell cellular service in 1995.
Omnitel focused on the market in Italy, because cellular penetration was 7.5% by the first quarter of 1996, and it expected to increase to 22.8% by 2000.
Omnitel charged a monthly fee for its costumers, and created some calls plans
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