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In fact, with Office Max as the sector's most recent addition in 2003, it is clear that gaining market share is difficult for new entrants as the company's revenues lag behind competitors by $3 Billion.
The office supply sector has customers including corporate, government, small business, and individual households. While individual households hold relatively little buying power, corporate and government business partners can have significant impact on the market environment. Product offerings between different companies vary only slightly in terms of quality and differentiation, so competitors rely on price and customer service to gain market share...
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