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coli poisoning. Resisting industry safety standards, Odwalla steadfastly refused to pasteurize its juices claiming it altered taste and was unnecessary. Unpasteurized juice, the company believed, retained more vitamins, enzymes, and “flavor notes” of fresh fruits and vegetables.
Second, Odwalla had significant flaws in its safety procedures and citrus-processing equipment which were so poorly maintained that it was breeding bacteria in “black rotten crud”. In addition, Odwalla apple juice had a pH level of 4.3, and the Journal of the American Medical Association concluded that E. coli O157:H7 could survive at a pH below 4...
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