NUCOR MARKETING

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Title: NUCOR MARKETING

Essay Details:

Subject: Business

Author: Alta V

Date: October 9, 2015

Level: University

Grade: B

Length: 13 / 3709

Essay text:

How is it possible that the largest U.S. steel manufacturers and largest recycler in the United States, to outrank the likes of Dell, Yahoo! and Conoco Phillips, to soar to the head of the pack? Nucor has origins in the auto manufacturing industry, and entered the steel business with the acquisition of the Vulcraft plant in South Carolina in 1962. In 1988, Nucor transformed the American market by adapting German technology, and introduced the first flat-rolled mini-mill in the United States. This innovation made Nucor the envy of the steel industry, and established their value discipline as a market innovator through product leadership...

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