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The addition of manufacturing capabilities provided a cheaper sourcing option for Nucor's Vulcraft business and led to their entrance into the steel industry.
The U.S. steel industry, at the time of this case analysis, was defined by a high degree of competition due to the inability of integrated steelmakers, (i.e., U.S. Steel, LTV Steel, and Bethlehem Steel) to react to changing market conditions. High levels of corporate bureaucracy constrained the large steel mills as multi-layered labor structures resulted in slow processes. Integrated manufacturers experienced lower ROE rations than their U...
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