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Nordstrom's constant focus on serving their customer's needs instilled a solid reputation across the retail environment for providing exceptional service that differentiated them from the competition.
The corporate imperative to maintain a competitive pricing structure across all merchandise categories and geographic regions was a key strategy that further deterred regional department stores, who faced more complex pricing structures based on moving large volumes of inventory, from directly competing with Nordstrom based on a particular price point. Nordstrom also focused their buying strategies on providing more specialized, private label clothing lines and fashion accessories with limited mainstream apparel that was a stark contrast to the extensive mainstream clothing labels and product lines of their competition, which also included home decor and electronics...
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