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They might also be motivated by receiving trust in their work and when they finished a project exceptionally well, they should be commended. Trust enables creativity, initiative and risk taking among employees. Nordstrom gives all of its employees this reward by asking them to make judgments and make their own decisions about situations. Not simply employing people who sell any given product to a customer but being involving them and to get them thinking like it was their own business really motivates them.
For this reason Nordstrom became rather successful and because of the subsidies had a shop in most of the larger cities in the US...
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