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Essay text:
It gives customers broad choices to suit different needs.
- There is a trend of changing new model of mobile phone within a short period of time
- Sony Ericsson differentiates its product by its feature-rich and innovative mobile handset design. It successfully gains a large market share.
Supplier power
- Sony Ericsson is a International reputable brand
- Relatively good market coverage in the world when compared with LG, Sharp, Samsung
- Fast response to market needs, always produces new products with ultimate design
Substitute products
- Sony Ericsson produce its low and mid tier product in India to reduce the production cost...
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