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Essay Details:
Essay text:
This group of products differentiates IBC from their competition such as Aetna Inc. and Cigna. Based on the competitors’ results, IBC decided to be a third candidate to offer specials on generic drugs. Wal-Mart offers $4.00 copay, Aetna and Cigna offers a $5.00 flat fee and now IBC’s offer is no cost. Their behavior is considered to be an analyzer.
Strategy:
On January 01, 2007, Independence Blue Cross announced the No Pay Copay plan. This promotion is to encourage members to ask about and request from their providers and pharmacists generic drugs, and if their prescription is filled with a generic drug their copay or coinsurance is waived effective January 01, 2007 through December 31, 2007...
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