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Essay text:
Each of these units caters to a different market segment and has a different target audience. Concerning product development, each of these units sets out from a different starting point. The business phone development unit would not consider appearance and fashion-forwardness as its first priority; it would prioritize connectivity (as in internet connections, WAP, Bluetooth etc.) and time management applications such as the calendar. That is not to say that business users are not interested in the appearance of their phone, but when choosing which they want to pay for, appearance or functionality, they choose functionality...
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