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Essay Details:
Essay text:
When mobile phones first became available on the
market the models were very basic with the best technology being SMS
messaging (sending written "text messages" from one phone to another).
Then the next advance in technology was being able to put different
faces on your phone (different style covers for the front and back of
your mobile device) and after that the technological advances have
come thick and fast, with advances such as:
* MMS
* WAP (internet)
* Polyphonic ringtones
* Predictive SMS (where the phone will finish off a word for you if
it can guess what you are typing)
* Camera phones and
* Video recorders
Competition in the market
-------------------------
With all this technology available in the communications market it is
obvious that Nokia will have lots of competition, they include:
* Sony Ericsson
* Samsung
* Motorola
* Siemens
* Panasonic
* NEG
* Sagem and
* Toplux
With all of these competitors in the market Nokia must keep ahead of
the game by running successful marketing strategies, to do this Nokia
must focus on the principles of marketing...
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