Nissan &Amp; Renault

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Title: Nissan &Amp; Renault

Essay Details:

Subject: Business

Author: Nathan R

Date: July 10, 2011

Level: University

Grade: C

Length: 1 / 246

Essay text:

Firstly, the dimension of “individualism vs. collectivism” will be important to analyse. This is due to the fact that collectivism is high in Japan, whereas in France, individualism is highly valued. Group based work and loyalty characterize Japanese business, whereas the French prefer to emphasize the individual looking after themselves. In terms of management style, this could have a major impact on the way the alliance between Nissan and Renault would work. Another relevant dimension of culture would be masculinity vs. femininity. Japan is a highly masculine country whereas equality between the genders is significantly closer in France, which is considered a country that ranks high on femininity...

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