nirulas

Essay text:

... SWOT ANALYSIS OF NIRULAS MARKETING: Strengths Weaknesses § Brand name /Equity, strong § Dissatisfaction in customers § Presence in fast food segment § No process to obtain customer feedback § Strategic alliances, tie up with DTTDC § Low investment and emphasis on advertisements and other promotional activities § In sync with customers taste and preferences § Reactive attitude towards trends § Second largest market share behind McDonalds with turnover of about 100 crores § Weak product development § Moving towards a market oriented organization § Take away and home delivery options for customers HUMAN RESOURCE: Strengths Weaknesses § Investment in training and development § Unprofessional and arrogant front line staff § Employing professional and experienced personnel for core functions (top management) § Low enthusiasm among employees(vis-a-vis competitors) § Centralized structure § High attrition rate § Limited career opportunities for front line staff § Employee morale problems § Employees not well educated OPERATIONS: Strengths Weaknesses § Standardized process § Food quality not consistent § Capable of being replicated § Complex service delivery system § Systems and procedures in place § No specialization on one particular cuisine § Clearly formulated quality standards § Technology use in operations is limited (vis-a- vis competitors) § Have their own production units (oldest in India) § Efficient supply chain § Largest manufacturers of cheese in India (processed cheese, mozzarella, cream cheese, cottage cheese, jack, feta) § Pioneers in ice cream industry, produce 5000 litres of ice cream daily OPPURTUNITIES: - § Rise in single person households § Growing fast food industry § Customers are price sensitive § Diversifying into many northern states (punjab, chandigarh, uttranchal, himachal pradesh) § Increasing number of people are eating out § Stable government and conducive business environment § Nationalized industry § All big cities are getting more cosmopolitan and are open to experimentation § High disposable income § Mature industry § Better technology available to fast food chains THREATS: - § New restaurants and fast food chains are coming up hence more competition § If service standards and quality are not met, consumers have the option to other alternatives § Liberalization/opening up of the economy, hence more and more foreign chains are investing in India and the south east asia § Concept of nirulas, stagnating (need to come up with innovative product developments) § Mounting pressure on prices § Fast food chains like McDonalds, Pizza hut, Dominos, Pizza corner are expanding rapidly through the route of franchising, nirulas need to follow suit if they have to compete...