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Essay Details:
Essay text:
MARKET ENVIRONMENT 14
2.1 Competitors SWOT Analysis 15
2.2 Nirala Doodh’s SWOT Analysis 18
2.3 Summary 19
3. MARKETING STRATEGIES 21
Vision 21
product strategies 21
PLC 21
Competitive differentiation 22
placing strategies 22
Pricing strategies 22
4. BRAND ELEMNTS 23
Brand name, 23
Brand Awareness 23
Logo , Slogon 23
Packaging 24
5. COMMUNICATION STRATEGIES 25
Summary for market research 27
4. RECOMMENDATIONS 29
5. COSTING 30
6. REFERENCES 32
Acknowledgements
In the nam of Allah, most beneficial and most merciful, without whose consent we wouldn’t have reached thus far...
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