Nike Swot

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Title: Nike Swot

Essay Details:

Subject: Business

Author:

Date: December 23, 2014

Level: University

Grade: A

Length: 2 / 317

Essay text:

First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather unpromising beginnings, Knight's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman's search for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy...

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