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Essay text:
If you are an office worker shopping in the trendsetting Hsin-Yi District, you can’t miss Nike’s building-size billboard. If you are a fashion collector, you must know where to go on the Internet for the stories of Nike classic sport shoes.
No wonder that some people don’t see Nike as a sportswear company, but as a marketing company. In the world’s most value brand ranking, Nike is at 33. No matter whether in sportswear or fashion clothing fields, no other brand is better than Nike.
There is no doubt that Nike stays ahead of the trend in brand communication. Even though Nike’s target group is 15 - 24, the most difficult age range to predict, Nike always manages to successfully engage them...
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