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Essay Details:
Essay text:
Strategic posture
1. Mission
? To bring inspiration and innovation to every athlete in the world.
2. Objectives
? Provide an environment which develops people to maximize their contribution to NIKE.
? Identify focused consumer segment opportunities.
? Provide quality and innovative services and products internally and externally.
? Establish and nurture relevant emotional ties with consumer segments.
? Maximize profits.
3. Strategies
? How does Nike differentiate their product from those thousands of products in the market?
? How do I know my product has been actually viewed and which location will be ideal for the product...
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