Nike's Strategy

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Title: Nike's Strategy

Essay Details:

Subject: Business

Author: Elizabeth B

Date: February 19, 2011

Level: University

Grade: A

Length: 35 / 10469

Essay text:

In the United States, Nike products are sold through about 22,000 retail accounts; worldwide, the company's products are sold in more than 160 countries. Both domestically and overseas Nike operates retail stores, including NikeTowns and factory outlets. Nearly all of the items are manufactured by independent contractors, primarily located overseas, with Nike involved in the design, development, and marketing. In addition to its wide range of core athletic shoes andapparel marketed under the flagship Nike brand, the company also sells footwear under the Converse, Chuck Taylor, All Star, and Jack Purcell brands through wholly owned subsidiary Converse Inc...

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