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Essay Details:
Essay text:
Operating Environment
VI. Four P's of Marketing
a. Product
b. Place
c. Promotion
d. Price
VII. Core Competencies
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
VIII. Business Life Cycle
IX. Marketing Goals
X. Strategies and Implementation
XI. Conclusions and Recommendations
Executive Summary
Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world"...
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