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Ford was looking forward to buy some shares of Nike Inc. Nike’s performance hasn’t been very good. Nike’s market share has fallen and it has been impacted by supply chain issues and adverse effect of dollar. But recently, it has entered into mid-priced segment and has plans to push its apparel line. In the industry, the reactions by analysts were mixed. However Ford thought it will be better if she does her own analysis, on doing analysis, found out that Nike was undervalued at a discount rate of 11.2% and overvalued at 12 % However, she asked her new assistant Joanna Cohen to calculate the Nike’s cost of capital to confirm once again...
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