Nike - Business Plan

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Title: Nike - Business Plan

Essay Details:

Subject: Business

Author: Robert F

Date: December 23, 2013

Level: University

Grade: A

Length: 6 / 1715

Essay text:

Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy. MINI BUSINESS / MARKETING PLAN ? NIKE, INC. COMPANY OVERVIEW In 1962, two individuals from the University of Oregon established a small company with the name of Blue Ribbon Sports (BRS). In 1972, the company was renamed to Nike, the name adopted from the Greek goddess of victory. At present, Nike owns facilities in Oregon, Tennessee, North Carolina and The Netherlands. It also operates leased facilities for 15 Nike-towns, over 80 Nike Factory Stores, 2 NIKEgoddess boutiques and over 100 sales and administrative offices...

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