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From there, we wanted to determine what areas Nike needs to improve so that their image in the sneaker industry will be highly accepted.
In conclusion, our research showed us that Adidas was the overall favored brand. We would recommend to Nike that they need to look at the attributes they scored low on in our survey. By matching the attributes scored by other brands they scored low against. This would allow them to repair any flaws in their present brand image. Another recommendation we would make to Nike, is to try to target the female consumers. Only 9.5% of the females surveyed said they would buy Nike sneakers again...
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