Nike Analysis

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Title: Nike Analysis

Essay Details:

Subject: Business

Author: William T

Date: August 6, 2011

Level: University

Grade: B

Length: 13 / 3792

Essay text:

Page 17 Financials ?Page 18-19 References?Page 20 Company History I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background information on one of the most successful apparel/shoe companies in the world. The Nike story begins with its founder, running buff Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was conquered by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed...

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