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Nike critics maintain that these efforts do not go far enough to improve conditions for garment workers. Nike supplier plants where employees are underpaid, overworked, and commonly face verbal and even physical abuse. Nike's stated commitment to high labor standards has yet to translate into consistent practice.
Furthermore, Nike had strategize a crisis communication plan by defining measurable goals, identifying all the key message sources, develop an effective communication messages and implement communication tactics. For example, product safety and quality sessions, work-group meetings, media tactics such as interactive news releases, story memo to reports about the progress and displaying ads in the news papers, radio commercials...
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