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All of these companies stick to their own advertising, product development, and distribution while contracting Third World factories to produce their products.
No company is paying or treating their workers better than another. This is because in an Asian factory you will see the rival brands rolling off parallel conveyor belts in the same factory. I have chosen to concentrate on Nike instead of other brands because Nike is the leader in its industry, not only in terms of market share, but in design, comfort, and advertising. Where Nike goes, other companies tend to follow.
In 1984 the $5.2 billion dollar Nike Corp...
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Common topics in this essay:
- Analysis of Marketing Plan of Nike and Michael Jordan
- No Logo (Nike's Labor Practices)
- Nike - Business Plan
- Nike And International Labor Practices
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- Shoe Industry
- shoe industry
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