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Their symbol – an overly-emphasized artistic check mark, as well as their slogan, “Just do it” is known the world round, reaching even the smallest alleyways and sweat shops of a poverty-torn non-English speaking third world country. Nike’s rise to the top began in 1962 where an idea formulated by two men launched an innovation to bring a low-priced, high-tech, athletic shoe from Japan, through a German gateway, to America where it would eventually dominate the U.S. market, changing the athletic footwear industry forever (Nike, 2007, pg. 5). The name Nike comes from the Greek meaning, “Greek winged goddess of victory...
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