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Suddenly, runners everywhere were trading in their worn out flats for fast, light-as-air Nikes. First out of the blocks, Nike never looked back. Several years after the premier of the waffle sole came the famed "Air" cushioning system. First introduced in running shoes, it stormed the basketball shoe market on the wings of Michael Jordan and became a standard of both high performance and street fashion.
Now Nike is applying its innovative spirit to a new standard of performance. In the early 1990s, when Air Jordans were all the rage, a small group of Nike's designers and managers were quietly exploring the idea of sustainable development...
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