Nike

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Title: Nike

Essay Details:

Subject: Business

Author: Caitlyn A

Date: October 10, 2015

Level: University

Grade: A

Length: 1 / 273

Essay text:

It’s also important to be clear about why a brand should use a celebrity so unacceptable quality cannot be masked by a celebrity presentation. Is it to boost sales or to boost image it’s about selecting a spokesperson whose characteristics are congruent with the brand image. (b.) Competitive Intelligence Business intelligence has become a big principle in industries throughout the years. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO knew what runners wanted for their shoes and had made a very basic strategy work. Make the products that fit their consumers...

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