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Essay text:
Nexity's problem is how they are going remain successful in the banking industry, increasing their market share, and grow within the banking industry. Nexity's competitors have the capability of offering the same products, with better customer service.
While the convenience and great rates were attracting to some online consumers, Internet-only banks, such as Nexity had suffered pitfalls stunting their growth. The lack of person-to-person contact forced consumers to resolve problems over the phone or via e-mail, which could be frustrating for some.
Concern over deposit and cash still limited the convenience of Nexity...
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