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Besides it identifies the key stakeholders and proposes future directions for strategic development.
The analysis of historic strategic directions of BSkyB is introduced.
The analysis identifies such opportunities to improve financial health, capitalize on the growth of advertising market and develop further differentiation. At the same time economic conditions and debt finance were distinguished as serious threats to the company.
The business strategy analysis identified that company is competitive due to its diversified portfolio, creative organizational culture, and the experience of running the international operations...
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