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It does this through cross ownership of various combinations of media enterprises such as television networks, satellite cable, newspapers, etc. The Federal Communications Commission (FCC) has recently been deliberating on a proposal that could ban a company from "owning a newspaper and broadcast media in the same market." (Reuters ¶ 3) The cross-ownership of media and ownership and conglomeration of varied media businesses in one market allow News Corporation to maintain and control its position as a media oligopoly.
An oligopoly is comprised of a few organizations that control a market. One of the main ways that a company gains oligopolistic power in today's market is through the active pursuit of acquisitions and mergers of its competitors...
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