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The industry of grocery goods is characterized by low margins anf continous donward pressure on price, made evident by coupons, weekly specials, and rewards cards. The firms come up with innovations like the inclusion of bakeries, banks, pharmacies, and even coffee houses co-located within the supermarket. Supermarkets have also tried to cater for the changing tastes and preferences of society such as healthier diets and low carbohydrate foods. The moderate changes to strategy within supermarkets have been imitated by competitors, which are returning the industry to the state of price competition...
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