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Essay Details:
Essay text:
Concept Generation
• Concept Statement -------------------------------------------------------------------- Nuttida
• Model Determinant Gap Map ------------------------------------------------------- Nuttida
• Scenario Analysis ??????????????????????????????????????????
5. Concept Evaluation
• Concept Testing ----------------------------------------------------------------------Nut-Male
• The A-T-A-R Model ------------------------------------------------------------------Vor&Tee
• Sale Forecasting -----------------------------------------------------------------------P’Vor
• Cumulative Expenditure Curve ------------------------------------------------------Nut Male
• Potholes ----------------------------------------------------------------------Beer
6...
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