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Essay text:
Situated
at the crossroads of the Middle East, Southeast Asia, China, and member nations of
the former Soviet Union, Pakistan has long been a leading player in regional political
and economic activity. This article presents some new perspectives on Pakistan as a
market worthy of a closer look. We survey Pakistan’s history and geography, as well as
its sociocultural, political-legal, economic, and competitive environments with a view
to identifying new opportunities for foreign investors and global marketers. Current
business trends and marketing opportunities are discussed, concluding with an outlook
for future growth and development...
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Common topics in this essay:
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