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New Coke Coca Cola S Big Mistake

New Coke; Coca-Cola’S Big Mistake

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Title: New Coke; Coca-Cola’S Big Mistake

Essay Details:

Subject: Business

Author: Therese R

Date: April 30, 2017

Level: University

Grade: A

Length: 3 / 892

Essay text:

It wasn’t until 1899, when two attorneys from Tennessee believed they could create a business around the bottling of Coca Cola. By 1909, hundreds of Coca-Cola bottling plants were up and running, most of them were family owned. Although sales were high, bottlers worried that Coca-Cola’s bottle design was easily confused with other soft drinks. A design from the Root Glass Company, of Indiana won the companies approval. This bottle became one of the few ever granted a TM, or trademarked, by the U.S. Patent office. Back in the 1890’s, Ernest Woodruff, president of the Trust Company of Georgia, thought that Coca-Cola had potential and persuaded his son, Robert to invest in the company’s stock (Solar Navigator)...

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