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The way of life that they are living right now is not suitable for such a concept car as it was when they were in college and they bought their first car. On the other hand, knowing this strong heritage, young people are much more appropriate segment to the design criteria's (heritage in style and spirit, honest, simple, reliable, original, safe and high performance car) of the New Beetle.
3) According to the data on "http://censtats.census.gov/data/US/01000.pdf", the USA population in 2000 (closest data to the launch date of New Beetle, 1998) was 281,422,000. Between the ages 18- 34, the population is around 80,000,000 which is roughly our target market...
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Common topics in this essay:
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